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Monday, April 11, 2011

How Media Affects Society


By: Aronda Starks
Today the media affects almost every aspect of our lives. From checking your Weather Channel app before you head to class or reading tweets from your favorite celebrity, mass media plays a huge role in our lives. Although convenient, the widespread effect of mass media on our lives can be a problem.
How many people have you heard say they wish they had a “Melanie and Derwin” relationship from the popular BET show “The Game”? People find themselves emulating television characters because they seem to have the ideal life. However, we need to realize that what is on television is exactly that: television. Shows are made for entertainment, not as a model of how to live. Even in popular commercials, people think just because a celebrity used a product they should. Justin Bieber had not one pimple, yet he’s smiling all in a Proactiv commercial. As a result, the sales of Proactiv skyrocketed. Smart on their part, dumb for those pre-teens who bought the product just because of Bieber Fever.
Mass media is not the big bad wolf, but it can grow into a huge problem if we don’t realize how to control our intake, especially the younger generation. Mass media should be treated like Robitussin, taken in small doses.

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